Brief

Following a successful product launch, the client asked Simon+Simon to host an influencer event to continue the momentum and introduce a new audience to the collection. The aim of the event, held at Heckfield Place, was to showcase the best of the brand and celebrate the uniqueness of each fragrance in the collection.  

Action

Simon+Simon researched and proposed a set of more than 20 influencers; once the client selected 8x influencers, Simon+Simon liaised with all approved influencers to agree their deliverables and fee. Besides organising and hosting the event, Simon+Simon advised on content such as hashtags and speeches. On the day of the event, the influencers drove Bentley cars from London to Heckfield Place, where they received an introduction to the collection. After lunch, the guests were treated to a cocktail making class that incorporated the key ingredients from the collection. For each activity, Simon+Simon ensured that the guests had enough time to create photographic content.

Results

All influencers posted authentic content which engaged a new audience and introduced them to the world of Bentley. In particular, Instagram stories from the event were particularly well received from all audiences and offered the audience a unique insight into the event.

• 50+ Pieces of Exclusive content

• 30,000+ Likes

• 100,000+ Reach