Brief:

French watch brand March LA.B tasked S+S to launch the brand to the UK market and to help raise brand awareness of the widely unknown brand within the UK. S+S was also tasked to support finding suitable distribution networks and to host events at London boutique opening targeting potential new clients.

Action:

March LA.B was introduced to key watch and lifestyle press at Baselworld 2019, followed by a two day boutique opening event with an opening day for UK press, including CEO interviews and an industry contacts evening. In addition, S+S used its contact book to host an evening for potential new customers targeting the French and Russian communities in London.

Results:

March LA.B has been featured in various key print and online titles, ranging from New York Times International and Telegraph Time as well as key lifestyle titles like Esquire UK or Men’s Health. The brand is now also sold in Harrods Fine Watch & Jewellery room as a result of a successful introduction by S+S. During the client events, several watches were sold across the various evening events.